“Design is a funny word. Some people think it means as a matter of looks. In fact, it’s more of a function. The design of the Mac didn’t stood for looks, although that was also important. In particular, the question was how the computer worked. Being a good designer is to understand the principle.” – Steve Jobs

The idea of Steve Jobs exactly shows how it works for presentation or product photos, for example: real estates and it is really worth to think about.

Recently, I met with argument about how the photographs when selling / renting property doesn’t matter much, because clients need to have the facts of a given object and price. While the price for the property they want the owners to achieve is the highest one, there are photographs not just on a professional level and sometimes it finds more products from drugstores as the property itself (more on how to prepare property for photography) – of course, by way of exception!

And if it comes to the issue of how much time offer the owner “his/her one”… you get quite decently long time as an answer. Then I ask: “Why?”, yet the property has more advantages than disadvantage!

The answer is – QUALITY OF PROMOTION!

Thanks to good photography, video presentation and intriguing headline helps you to get great potential buyers to our property. You save yourself the time you deliver the seriousness and the true value of your property and thus to achieve desired goal.

“Professional photos are not art, but to understand and highlight the essence of the object is priceless.”

The very basis is to understand the nature of their properties, to see all the pros and beauty and also be aware of its shortcomings.

Dominika Matyasova

Photographer & Marketing ADRID REAL s.r.o.